The project: 

10 years of EVOC // Conception & development

The idea: 
To modernize the story of EVOC through graphics, colors and products.

Art Director of Product 

Conception, Design & Product Management

EVOC stands for evolution concept. With its love for detail, the Munich team develops high-quality and sophisticated products with smart features for (mountain) bikers, snow sports enthusiasts, photographers and travelers. Their focus is always on hard-line protection and security for their products and customers. Attributes: design and color.  

The project: 

Limited backpack line // Conception, design & development of product sheets 

The idea: 

Travel and the perpetual search for the world’s best trails – this is pivotal to the history and formation of EVOC. The first protector backpacks were put to the ultimate test on the phenomenal trails surrounding La Paz, with success. EVOC has memorialized this special trail with the Limited Edition FR Super Trail Bolivia.

Head of Design and Product Management of Apparel

Surf & bike – an obvious combination. This was our vision for ION BIKE. High quality meets patterns, material and design. It also works on wheels.

Head of Design & Product Management of Apparel

ION is synonymous with water sports. The combination of high-quality products, well-conceived styles and progressive designs thrills surfers, kite surfers & wake boarders from all around the world.

Design and Product Management of Apparel; Production

The project: 
Jumpsuit // Idea, conception, design & development

The idea:
We love jumpsuits. In collaboration with Gitti Nocker from Sugototal, we developed the Trailworker Suit, a dually functional jumpsuit – for biking and trail shaping.  

The project: 

Bike jersey // Design & preparation of product sheets 

The idea: 

Giro is constantly branching out and setting standards in product development. In short: Giro has big aspirations. That’s how the idea came about to immortalize the world-famous silhouette of Eiger, Mönch and Jungfrau with a sports jersey. 

The project:

Surfboard // Design

The idea:

A custom board requires a custom design. With the AND2 logo, this gem decorates our office in Munich’s Dreimühlenviertel.

The project:

Apparel line // Design, pattern development & preparation of product sheets 

Head of Design and Product Management of Apparel

The assignment:

Bike design // Logo development, design, production components

The idea:

For the launch of the first EVOC bike packing line, we needed a compatible bike. Our idea and our challenge: the development of a collective logo and the conversion of the EVOC corporate design onto a bike frame.